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The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace? A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world. Robert Hanson, President, Global Levi?s Brand, Levis Strauss & Co. Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone. Bob Jeffrey, CEO, JWT? When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary. Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton? The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications. MaryLee Sachs, Chairman U.S, Hill & Knowlton? Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands?and drive profitable sales. Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP? Tim Pearson?s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new? do or die? rules of business. Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas? Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world. except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing?and bring your company?s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science?which couldn?t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established?and increasingly ineffective?routines and reinventing your organization?s marketing by: Positioning marketing as a business partner?not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data? not vague qualitative measurements Providing leadership within your organization?not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up?to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today?s post?Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services?and your future.
The author takes a humorous and honest approach to explain the ups and downs of starting and running an online dating Website on half a shoestring budget. This book is not really a how to guide but a personal journey into the ins and outs of staying afloat in the ever-changing world of the Internet dating business. If you're thinking of starting an online dating site, this book will give you a little insight into what you can expect.
Challenging Oppression and Confronting Privilege is the definitive guide to anti-oppressive social work, which is a prominent part of social work theory and practice in Canada. Bob Mullaly examines the many forms that oppression can take, at the personal, cultural, and structural (or institutional) levels. The text outlines the necessary practices and approaches that social work must adopt in order to fight against oppression and assist those who have been oppressed.
In 1962, Jasper Johns, John Cage, Robert Rauschenberg and other artists came together to help Merce Cunningham finance a proposed season on Broadway by organizing a sale of their artworks. Their success led to the formation of the Foundation for Contemporary Arts-now among the most celebrated of grant-giving organizations-and a radical new way for artists to support other artists through the sale of their work. Artists for Artists celebrates the fiftieth anniversary of the Foundation, tracing its vital role in supporting artists and sponsoring some of the signal performance events of the last half-century. This beautifully designed book includes a full event history, profiles of key artist-beneficiaries, the original texts of the Foundation-sponsored Six Lectures series of 1966 (most never before published) and an oral history including the Foundation's co-founder, Jasper Johns.
(Piano/Vocal/Guitar Artist Songbook). 20 of his early hits: All the Young Dudes * Changes * Diamond Dogs * Drive-In Saturday * Jean Genie * John, I'm Only Dancing * Let's Spend the Night Together * Life on Mars * The Man Who Sold the World * Rebel, Rebel * Rock 'N' Roll Suicide * Space Oddity * Starman * Suffragette City * Ziggy Stardust * and more. Includes a separate lyric section.
While Nazi Germany has been the subject of countless scholarly works, gender studies, as a category of analysis, has largely been neglected in interpretative surveys of Nazi Germany. This book examines the female half of the German population during the years of the Third Reich and asks why such a sizeable portion of the population was ready to rally around a movement both blatantly anti-feminist and determined to exclude women from public life. It explains how ordinary Germans translated Nazi beliefs into action and what factors, in addition to gender, influenced women's political choices between 1933 and 1945.
For one/two-semester introductory courses in Interior Design. A comprehensive, applications-oriented introduction to the evolving field of interior design, with a focus on the challenges facing designers in the 21st century. Emphasizing good solutions to real problems by examining best practices from the past and present, the author details case studies using a broad range of projects from modest home and work-place designs, to public areas, to full professional involvement in large commercial spaces.
For nonprofits leadership transitions are a time of exceptionally high risk. Here, three internationally-respected experts show how to systematically identify, introduce, support, and monitor leaders in ways that enhance rather than undermine their performance. They explain why leadership transitions are so challenging for nonprofits, and show how to replace chaos and crisis with proven, sustainable leadership transition plans. Writing for all nonprofit board members, leaders, aspiring leaders, and stakeholders, the authors demonstrate how to: Maintain organizational momentum, continuity, and credibility through the transition Find leaders who align well with your organizational values and its evolving culture Avoid fighting, rumors, accusations, and the common mistakes that derail nonprofit leadership transitions Build a sturdy bridge between departing and incoming leaders Set appropriate expectations for both boards and leaders, and guide them to complement each other successfully Plan succession and continuity for the long-term Use transitions to advance the organization?s mission
Dr. C.I. Scofield's classic study system and 1917 notes form the core of this definitive resource. A crisp red- letter typeface enhances this Bible's usefulness. Large, 10-point print makes this edition particularly attractive for preacher and people with vision difficulties. Features include book introductions, chronologies, concordance, subject-chain references, comprehensive and subject indexes and full-color Oxford Bible Maps, with index. * Thumb-indexed * Clear, readable 10-point typeface. * 16 pages of full color. * Complete Scofield Study Bible features. * Oxford Bible Maps, with index. * Red letter text.
Five proven strategies for getting? unstuck? at work, in relationships, and in life A self-published success, with more than 55,000 copies sold, this practical guide from a licensed psychotherapist shows you how to conquer any negative beliefs that might be sabotaging your life. Whether you're feeling stuck in your jobs, dating the wrong person, or unable to lose weight, this simple five-step plan can help transform self-defeating thinking into a higher? Deserve Level,? giving you the tools to stop self-sabotage?and embrace the happiness and success you deserve.
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites.
Psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.
A groundbreaking expos of the hidden truths of electropollution, Zapped is the first comprehensive, step-by-step guide to counteracting the invisible hazards of everyday electromagnetic exposure. Award-winning author, nutritionist, and First for Women magazine columnist Ann Louise Gittleman combines the best of energy medicine with the latest scientific research in a user-friendly powerhouse designed to safeguard you and your family. Following her New York Times bestselling books on weight loss ( The Fat Flush Plan; Fat Flush for Life ) and perimenopause ( Before the Change ), Gittleman offers another vital, pioneering work of health science for the new century.
One of the most influential French intellectuals of this century, Lacan is seen here at the height of his powers. Lacan dedicates this seventh year of his famous seminar to the problematic role of ethics in psychoanalysis. Delving into the psychoanalyst's inevitable involvement with ethical questions and "the attraction of transgression," Lacan illuminates Freud's psychoanalytic work and its continued influence. Lacan explores the problem of sublimation, the paradox of jouissance, the essence of tragedy (a reading of Sophocle's Antigone ), and the tragic dimension of analytic experience. His exploration leads us to startling insights on "the consequence of man's relationship to desire" and the conflicting judgments of ethics and analysis.
For more than four thousand years, the olive tree has been a symbol of abundance, peace, and longevity. Gifted by a goddess, revered by ancient cultures, and protected by emperors, the olive tree and its precious fruit have played important roles in civilization. Dubbed? liquid gold? by Homer, olive oil has been used for food, medicine, magic, beauty, and divine rituals. Baseball star Joe DiMaggio is even said to have soaked his bat in olive oil. And while it is no longer drawn upon to treat leprosy or massage elephants, the use of this versatile product is growing by leaps and bounds around the world. The Passionate Olive is the ultimate guide to this natural marvel. Along with olive legends and fascinating history, Carol Firenze shares the myriad practical uses of olive oil through the telling of her favorite family stories and by offering unique formulas and recipes. Restore luster to your pearls. curb your cat?s hair-ball problems. silence squeaky doors hinges. soothe your sore throat and dry lips. replace artery-clogging butter in your favorite dishes with. can you guess? The Passionate Olive reveals the secrets of how to enhance your life, love, and health with olive oil and merits a front-and-center spot among your most cherished books. It makes a beautiful gift, too, for just about everyone and every occasion. In fact, you and your friends will want to keep The Passionate Olive and a bottle of olive oil in your kitchen, your bathroom, and even your bedroom.
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Since Labrador Retrievers are known for gulping their food, our formula features a unique kibble shape to help slow down ingestion. Also includes Omega 6 fatty acids to support the health of the Labrador Retriever's waterproof coat. Please Note: All food is shipped via ground delivery, only to the Contiguous (48) States. Please allow 7 to 10 days for your delivery to arrive. (More Info)
This item has been on DISCONTINUED. We recommend trying BIO-GROOM -> Bio Groom Mink Oil Instant Coat Glosser Conditioner plus Sunshield, is enriched with vitamin E giving the coat a beautiful deep down luster and sheen with one application. Intensifies all colors and works equally well on short and long hair breeds. It thoroughly conditions coat and skin, while special sunscreens help protect hair from sun damage, bleaching, drying and breakage. Promotes healthy coat development and growth, prevents tangles and leaves the coat manageable, radiant and in top show condition. Non-sticky, non-greasy, essential for dry, dull coats. Directions: Spray lightly and evenly over the entire coat. Brush and groom as usual. For instant conditioning mix 1 part of Mink Oil with 3 to 4 parts of warm water. Saturate the coat with this solution, then slowly rinse with lukewarm water, assuring deep penetration of hair and the skin. Bathe with Bio-Groom shampoo before showing or when treatment is completed.
This item has been DISCONTINUED. We recommend trying Jolly Pets -> Jolly Pets Push-N-Play Jolly Ball (10 in) is made for the enjoyment of all canine companions. This ball is made of durable high density plastic and available in five sizes. It's perfect for any dog! The larger 10" ball can be filled with water, sand or gravel.
This Zebra Stuffed Plush Animal is Stuffed with cuteness, adorableness and sweet, sweet dreams! When you receive your Zebra Stuffed Plush Animal you will be taken aback with how wonderfully it is made (we use the finest materials) and how much it seems to beg to be held. The Zebra Stuffed Plush Animal measures approximately 10" inches.
This "I've been crowned Big Sister" t-shirt is sure to make big sister feel extra special. The gift is a great way to announce big sister's new role, and perfect for welcoming baby. - Our 100% cotton toddler tee will look great on your little ones. 5.5 oz. 100% cotton Standard fit
Our tagless, ultra-soft premium cotton light t-shirt offers comfort, durability, and less shrinkage. With a wide range of size choices from Small to 4XL, men and women of all shapes and sizes will find their perfect fit. This light t-shirt is not only fashionable with jeans or pants, but also is perfect for lounging around in your sweats or pajamas. 100% preshrunk cotton, Ash Grey is a 90/10 Cotton/Poly Blend 6.1 oz